$10,000 a month in ads,$50 to run them.
Google gives qualifying nonprofits $10,000 a month for Search ads. We set it up and run your ads for $50 a month.
Nonprofits we work with
Trusted by 20+ nonprofit clients. We work with every cause the grant covers, anywhere Google runs it.
What is the
Google Ad
Grant?
$10,000 per month, forever, to qualifying nonprofits.
Apply in 15 minutes, with a 95% approval rate.
The program has existed since 2003 and has distributed $11.5 billion in ad credits.
How it works
Three steps. Two of them are ours.
Access the Ad Grant
We check your eligibility and walk you through Google for Nonprofits and Ad Grants approval. If you already have the grant, we skip straight to step two.
Onboard in 15 minutes
Tell us what your organization does and what you want people to do when they find you. That is the whole ask. You keep full ownership of your account.
We run your ads, month after month
We build the campaigns, write the ads, watch performance every week, and keep the account inside Google's rules so the grant never lapses. One flat monthly rate, and you always know what it is.
Our story
AdamUp was born out of frustration. We could not find enough volunteers for Tobias's Tent, a nonprofit that brings companionship and entertainment to its community.
Then we found the Google Ad Grant: $120,000 a year in free advertising, waiting to be spent on finding those volunteers. Getting the grant was easy. Using it was not. The platform is unforgiving, the compliance rules are easy to break, and nobody on a small nonprofit team has the hours to manage it.
That made us angry. Free money for a good cause should not be this hard to spend. So we built the thing we needed, and now we run it for other nonprofits too. We charge $50 a month to cover what that costs, which is still about 1/10 of what an agency charges.
Our beliefs
Getting the grant is easy. Using it is hard.
(01)It takes 15 minutes to apply and almost everyone is approved. But many nonprofits struggle to use the notoriously challenging Google Ads platform and make the frequent updates required by the Ad Grants program.
Perfect is the enemy of the good.
(02)If you want perfect ads, you are in the wrong place. If you want really good ads at 1/10 of what an agency charges, welcome aboard!
Always be learning.
(03)We use AI feedback loops to improve our own technology constantly, which is how we scale, get better with time, and keep our rate 1/10 of what a traditional agency charges.
Testimonials
As a nonprofit funding research for a rare disease, every dollar matters. AdamUp helped us set up and automate our Google Ad Grant, something we’d long wanted to do but hadn’t had time to navigate. We’re incredibly grateful.
Questions we get asked
The longer list lives on the Ad Grants page.
We love free
money. Do you?
Tell us about your organization and what you want people to do when they find you. We read every message and usually reply within two business days.
hello@adamup.tech